OC TALK RADIO

Denise Gutierrez, President and CEO of the California Council on Economic Education (CCEE) and the work they do teaching financial literacy to students thru places like the Boys and Girls Clubs.

How will OC Waste & Recycling help reduce emissions of short-lived climate pollutants? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with OC Waste & Recycling Director Tom Koutroulis. He oversees Orange County’s solid waste disposal system, which provides waste management services, operates public landfills, protects the local environment, invests in renewable energy enterprises, and promotes recycling to ensure a safe and healthy community for current and future generations.  He talks about Senate Bill 1383, which sets methane emission reduction targets for California in a statewide effort to reduce emissions of short-lived climate pollutants. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.oclandfills.com

 

 

 

UCI Law Dean Austen Parrish interviews Arnold Pinkston, Corporate Vice President and General Counsel at Edwards Lifesciences, about his rewarding career focused on changing the lives of people fighting cardiovascular disease through innovative and patient-first strategies in the GC office, his views on philanthropy and corporate responsibility, and about how teamwork is key to being a successful lawyer.

So are you Dazed or Blazed with your Fantasy Football picks this year (or just Frustrated and Confused).  Then look no further as our experts look back at Week 6 and give us their "all in" draft picks and predictions for Week 7 tomorrow.  See if you agree on this week's DAZED OR BLAZED Fantasy Football Podcast.  Here on Orange County's only community radio radio station, OC TALK RADIO.

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Arnab Mishra, Chief Operating Officer at Xactly. Arnab is a seasoned cloud software executive with an extensive history of leading and collaborating with all departments to drive corporate strategy and execution.

Marcos and Arnab discuss Arnab’s beginnings in pricing. (3:40) Arnab talks about a study that he came across that said, “A 1% improvement in pricing, can deliver a 12% improvement in operating profit.”

Arnab gives his three core principles and objectives that he adheres to: (7:35)

1. The goal of pricing is to reduce the friction between the customer and our sellers.
2. Make sure that you are thoughtfully monetizing the features and products that we are delivering.
3. Recognizing that pricing is not a one-and-done activity, it is a continuous activity.

They talk about how important good “Win-Loss Data” and “Opportunity Data” is for SaaS companies and how Arnab was able to convince companies to give the green light on pricing. (12:23) Marcos and Arnab ‘get street’ with the one-size-fits-none approach that a lot of companies have. (18:00) Customer needs can change over time, so pricing and packaging will also need to change to accommodate new features. Arnab uses a ‘Good, Better and Best’ packaging approach.

With the correct systems implemented, Arnab saw a 50% increase in unit pricing, a 20% decrease in discounting, and win rates increased. (23:35) He talks about his internal working group, ‘Pricing Counsel.’ (25:32) This group meets twice a quarter to review all the data that has been collected and talk about certain things they are thinking about implementing, this has created a great forum to discuss.  Arnab talks about ROI-based selling, where companies are super focused on efficiency. (27:02) He also relays his hopes for the future of pricing. (28:40)

Marcos and Arnab close out the show by discussing Arnab’s favorite hip-hop artists: Tribe Called Quest and Eminem.

Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 10:00 AM PT and is available for download on all major podcast platforms.

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com

Hear my own journey installing solar panels on my house here in South Orange County.  Including the initial confusion,  concerns and uncertainty I had (until I found the right company, OC SOLAR).  And hear from the owner himself, Vincent Curcie about what makes them different and special. 

Learn more than you ever wanted to know about this confusing industry and the many changes that keep it a constant "guessing game" for many SoCal homeowners.

The kind of "real guide" I wish I had heard before I installed my home solar system. And why (ultimately) I was so happy with my choice.

On this week's OC SPOTLIGHT, here on OC TALK RADIO.  Orange County's only community radio station, streaming live from our studio here at the University of California Irvine's Beall Applied Innovation Center.

 

How does FarmHouse Rescue save the lives of animals to restore purpose and hope to humanity? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with FarmHouse Rescue President and Founder Danielle Judd. She explains how a life-threatening experience led her to start FarmHouse Rescue in which each animal on the farm is trained to offer therapeutic experiences to their guests, volunteers, and supporters. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.farmhouserescue.org

 

 

 

 

 

 

 

 

Socially responsible investing (SRI) is an investing strategy that aims to generate both social change and financial returns for an investor.  Meet Time Shaw, Founding Partner of RevHubOC who seeks to do just that.  And learn the art of "doing well by doing good".  And building a "social enterprise ecosystem" here in Orange County, CA.  On this week's OUR COMMUNITY podcast. Powered by the Orange County Hispanic Chamber of Commerce.

Meet Katarina Fillippelli, CEO of the new VICTORIA COMMUNITY COUNSELING center in Riverside, CA. Hear about her love of helping people through these troubled, turbulent times. And her amazing journey from her native country of Slovakia to her adopted home here in Riverside, CA. How she promptly got a 2nd Masters Degree upon her arrival here in the US. And how she and her partner, Paul Baum, took a big leap of faith to open their new business.

Working with the OCIE Small Business Development Center to create a full business plan and secure a lease. Participating in their free THRIVE startup program that allowed them to qualify for a grant. And everything else needed to bring their dream to reality.

Hear how they then proceeded to find and hire a team of 8 culturally diverse Clinical Therapists. As well as develop new partnerships with 8 Major Insurance Providers and dozens of sub-providers. And promptly secure several government contracts to kickstart their thriving new counseling center in Downtown Riverside.

And what it meant to them to find a free, professional resource like the OCIE SBDC to counsel them and guide them on their first entrepreneurial journey. All that (and more) on THE PROFIT TALKS this week. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

How does Clear Motivations help adults with disabilities obtain competitive, integrated employment within their community?

Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Clear Motivations Founders/Co-owners Valerie and Norberto Colin. They explain how their Clear Motivations program and services stimulate, educate, and create an environment where individuals with disabilities can obtain successful employment. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. WWW.ClearMotivationsnpo.org