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Meet the most amazing people doing the most incredible things right here in Orange County, California. As heard on OC's only community radio station, OC TALK RADIO. Streaming live from our studio here at the University of California's Beall Applied Innovation Center.
Episodes

Oct 12, 2023
Oct 12, 2023
30 min
Join our ALL OVER THE MAP family (Michael and Caitlan Doehmner and their three kids) as they travel the world in search of their forever home. As they leave Athens and head to Crete (and some other Greek Islands) to explore the ancient history and myths of this ancient land. And fulfill one of their daughter's dreams to see Midas' palace and the maze where the Minotaur was said to roam. On this week's installment of our ALL OVER THE MAP family podcast. #digitalnomads #travel #familytravel #Greece #octalkradio

Oct 11, 2023
Oct 11, 2023
32 min
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
For the first episode of Street Pricing, Marcos talks about his beginnings in the Bronx, raised by a single mom, and his love of technology and figuring things out. (2:14) He took his mindset of ‘I make things happen’ and made it to the summit of the tech world as an expert on SaaS pricing. After his mother passed away, he moved to San Diego with his grandmother. (10:30)
He received a degree in Management Science from the University of California San Diego. Out of college, Marcos worked as a Financial Analyst and eventually worked for a bank pricing interest rates for auto loans. (15:10) Marcos learned there was a need for expert pricing and understanding the psychology of the consumer and product is a crucial part of pricing. (19:37)
Marcos’ experience in spotting the pricing mistakes and fixing them, led him to open his company Pricing I/O, where he helps companies shift pricing from guesswork to framework. (24:25) He talks about his pricing strategy and psychology of numbers and how he “gets street” with companies to get their products to the right price. (28:07) In 2022, Marcos took his knowledge to print and published Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. (32:16)
Marcos talks about the future of the Street Pricing Podcast and the exciting things to come. "Couldn’t be a more relevant topic for today’s world, as everything is a subscription," says OC TALK RADIO station manager Paul Roberts. Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 10:00 AM PT.
Follow Marcos on LinkedIn
Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here
Want a consultation? Email Pricing I/O at info@pricingio.com

Oct 10, 2023
Oct 10, 2023
32 min
As we enter another annual enrollment period for applying for (or changing) your Medicare program, what could be better than to bring on a real Medicare specialist like Miriam Ramos. Who along with her husband owns Mint Health Insurance. And hear how she makes this confusing topic of "how Medicare works" clear for all. On this week's OUR COMMUNITY podcast. Brought to you by the Orange County Hispanic Chamber of Commerce and Orange County's only community radio station OC TALK RADIO.
For more information, just visit Mint Health Insurance's website to get their free, Comprehensive Guide to Medicare Benefits. And learn more about all the changes and programs available in this new, annual enrollment period.

Oct 10, 2023
Oct 10, 2023
36 min
Chef Brandon Hall and his wife Angela on their entrepreneurial journey combining her event management business with his catering company (a joint venture they call Thyme Well Spent Catering and Events) And their newest venture opening a commercial kitchen in Costa Mesa, CA. Working with the Orange County/Inland Empire Small Business Development Corporation (OCIESBDC) to get it done. Their "miracle workers" as they describe the SBDC.

Oct 6, 2023
Oct 6, 2023
38 min
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
For the first episode of Street Pricing, Marcos talks about his beginnings in the Bronx, raised by a single mom, and his love of technology and figuring things out. (2:14) He took his mindset of ‘I make things happen’ and made it to the summit of the tech world as an expert on SaaS pricing. After his mother passed away, he moved to San Diego with his grandmother. (10:30)
He received a degree in Management Science from the University of California San Diego. Out of college, Marcos worked as a Financial Analyst and eventually worked for a bank pricing interest rates for auto loans. (15:10) Marcos learned there was a need for expert pricing and understanding the psychology of the consumer and product is a crucial part of pricing. (19:37)
Marcos’ experience in spotting the pricing mistakes and fixing them, led him to open his company Pricing I/O, where he helps companies shift pricing from guesswork to framework. (24:25) He talks about his pricing strategy and psychology of numbers and how he “gets street” with companies to get their products to the right price. (28:07) In 2022, Marcos took his knowledge to print and published Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. (32:16)
Marcos talks about the future of the Street Pricing Podcast and the exciting things to come! "Couldn’t be a more relevant topic for today’s world, as everything is a subscription," says OC TALK RADIO station manager Paul Roberts. Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 10:00 AM PT.
Follow Marcos on LinkedIn
Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here
Want a consultation? Email Pricing I/O at info@pricingio.com

Oct 5, 2023
Oct 5, 2023
26 min
Why does white shark attack survivor, triathlete, and fitness professional Maria Korcsmaros seek to save the sharks after she herself was attacked in 2016?
Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Korcsmaro. She talks about the Run4Sharks and Health Fair event, which she started six years ago, and is scheduled Saturday, October 7, at Newport Dunes. The event raises funds for Shark Stewards, an organization that works to protect sharks and preserve healthy ocean ecosystems. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.sharkstewards.org

Oct 2, 2023
Oct 2, 2023
26 min
We talk with Mike Daniel, Network Director and Katrina Smith, Chief Operating Officer for the Orange County/Inland Empire Small Business Development Center (OCIESBDC) about their PROFIT TALKS podcast. Previewing the clients, consultants and community partners' stories that we will be showcasing and sharing each and every week. Live every Monday at Noon PT on Orange County's only community radio station, OC TALK RADIO.

Sep 29, 2023
Sep 29, 2023
35 min
UCI Law Dean Austen Parrish interviews Amy Laurendeau, Managing Partner of O’Melveny & Myers LLP’s Newport Beach office, about the historical roots of the legal markets in Orange County and Los Angeles, being a trial lawyer in product liability litigation, her robust pro bono practice, and inspiring advice for law students.

Sep 29, 2023
Sep 29, 2023
32 min
Meet our special guests APPLEONE EMPLOYMENT SERVICES (a proud sponsor of the Orange County Hispanic Chamber of Commerce's Golf Tournament that raises money for their Youth Chamber).
And hear about the passion and purpose and service of this great company from Rose Ceccarelli, Manager of their Educational and Career Partnership Department and Susana Grijalva, a Project Manager in that same department. Sharing the real life stories of the people who work there (and those for whom they find employment).

Sep 29, 2023
Sep 29, 2023
32 min
So are you Dazed or Blazed? Or just a bit confused after the first few weeks of NFL Football? Get the straight scoop from our Fantasy Football experts. Hear what went right (and where we all went wrong). And hear their picks for WEEK 4.
Play along and see if YOU make the playoffs...
