Episodes
Wednesday May 24, 2017
9 Wine & More Charity Golf Invitational
Wednesday May 24, 2017
Wednesday May 24, 2017
Join the Parentis Health Foundation for their upcoming 9, Wine and More Charity Golf Invitational Tuesday, June 6th at the prestigious Pelican Hills Golf Club. For more information on this event benefitting OC Seniors and the Boys and Girls Clubs of Capistrano Valley, visit www.ParentisHealth.com/Foundation. 9 holes of golf, a special wine tasting, gourmet treats, mini-spa services and a special pop-up fashion boutique. See you there!
Friday May 12, 2017
Manifest Your Money NOW-Live Event
Friday May 12, 2017
Friday May 12, 2017
Check out this latest installment of our OC SPOTLIGHTS series where we interview the most amazing people doing the most incredible things...right here in your own backyard. This week it's Jenenne Macklin, who's three day workshop on How To Manifest Your Money...NOW is being held on May 26-28 at the Garland Hotel in North Hollywood. So what's holding you back from achieving your dreams? Are you ready for the extra thirty years of longevity many of us find at the end our lives? And if so, how will you pay for it? What does your retirement look like? How do you make your financial dreams come true? And how will you know you're finally "there"? What does "there" look like? All these are topics she and her select group of speakers will help you address over this three day weekend. Complete with personal coaching and a personalized road map to financial success. Go to www.manifestmoneynow.live to learn more. Or check out this week's edition of the OC SPOTLIGHT...only on Orange County's only community radio station, www.OCTalkRadio.net.
Friday May 12, 2017
Why You Should NOT Buy Email Lists
Friday May 12, 2017
Friday May 12, 2017
For those of you still marketing likes it's 1999, listen to why you should NOT buy email lists and continue to send out unsolicited junk. With Jim Obermayer from the Sales Lead Management Assn interviewing Jeanne Hopkins, current Exec VP and CMO at Ipswitch (and former VP of Marketing for HUBSPOT, one of the top marketing platforms around). On our recent show SLMA RADIO.
When asked if she still buys email lists, Jeanne says "oh, gosh no." Why? Cause they just don't work. Who opens unsolicited junk, particularly with the threat that it might contain a virus? That's the number one way someone plants a bug on your computer by getting you to open an email from someone you don't know.
Second, no email marketing platform will even allow you to add a list anymore that you bought from someone else. In fact, they'll kick you off if you try. Why? Cause with all the CAN-SPAM rules signed into law in 2003, sending out unsolicited stuff is the fastest way to getting "blacklisted" by all the email providers like Google, etc. "You WILL get blacklisted" if you try it," says Jeanne, "and you WILL spend considerable time trying to get off that list"...and not getting the rest of your email permanently placed in everyone's "spam folder".
But people still believe in unicorns and silver bullets, admits Jeanne. "Particularly sales people," says Jeanne, "who still believe you can send anything, any time to anyone you want"...without them "opting in" first and giving you permission to send them something thru email. "Those days are gone" conclude Jim and Jeanne.