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Hear from the some of the businesses and organizations making real impact here in the real Orange County, CA.
Episodes
Sunday Nov 05, 2023
Sunday Nov 05, 2023
Meet Dr. George Ujkic, a Chiropractor in Orange, CA and hear the amazing story of what led him into this field. Thru the healing it brought him. And how he's shared that gift with so many others thru the years thru his work at the Chiropractic Center of Orange. On OUR COMMUNITY podcast. Powered by the Orange County Hispanic Chamber of Commerce and Orange County's only community radio station, OC TALK RADIO.
Saturday Nov 04, 2023
Saturday Nov 04, 2023
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
Today’s guest is Srinivas Somayajula, GM of Data at Tropic. Srinivas overseas all the data solutions and wants to bring transparency to SaaS pricing.
Srinivas talks about his time with Calendly, he suggested they look at the pricing around March 2020, and that maybe they were giving away too much value for their current pricing. (2:40) He looked into the data and spoke with customers and decided on two principles that would work for the company; everything has to be as frictionless as possible, and they had to do no harm to the customers. Existing customers needed a packaging and pricing model to migrate to and new customers were coming to Calendly with the pandemic happening. (7:40)
Marcos and Srinivas emphasize how the actual execution of price changes can be a big problem for companies, and how thoughtful planning and tests are key. (8:52) Srinivas wanted to make the product easy to sell, using the website, marketing, and building sales teams to communicate the value to the customers. (10:00) The important questions that companies need to answer are Who are we? What do we stand for? What do we want for the company? Who do we serve? (11:00)
Srinivas listened to the customers by doing multiple rounds of interviews and surveys and also did internal voting with the sales team. (16:15) He thought the internal viewpoint would give signals to understanding but could also give biased opinions as well. Both things partnered together can give a balanced perspective. Srinivas also suggested looking into support requests and using AI to analyze the billing data.
They discuss what Srinivas is hoping for in the future of pricing, hiring a senior pricing manager, and his current position at Tropic. (24:04)
Marcos and Srinivas close out the show by discussing Srinivas’ favorite song growing up was “Momma Said Knock You Out” By LL Cool J and “Money Ain’t a Thing” By Jermaine Dupri and Jay Z.
Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 9:00 AM PT and is available for download on all major podcast platforms.
Follow Marcos on LinkedIn
Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here
Want a consultation? Email Pricing I/O at info@pricingio.com
Thursday Nov 02, 2023
Thursday Nov 02, 2023
The boys are back with more outrageous comments and stellar picks for Week 9 of the NFL on our exclusive FANTASY FOOTBALL PODCAST Dazed or Blazed. So don't be shy, jump in and see how you score. It's now just if you win or lose, but how you play the game.
Warning: there' is some rough language here, but hey, FANTASY FOOTBALL is a rough sport...
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Follow along as Michael and Caitlyn Doehmner wander the world in search of their forever home (with three small kids in tow). This episode finds them in Turkey at a moment of reflection for that country as they celebrate the 100th anniversary of their secular republic. While forces within and outside the country pull it back into more and more of a Muslim state. On this week's ALL OVER THE MAP FAMILY podcast. #travel #internationaltravel #family #familytravel #digitalnomads #octalkradio #ucicove
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
Denise Gutierrez, President and CEO of the California Council on Economic Education (CCEE) and the work they do teaching financial literacy to students thru places like the Boys and Girls Clubs.
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
How will OC Waste & Recycling help reduce emissions of short-lived climate pollutants? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with OC Waste & Recycling Director Tom Koutroulis. He oversees Orange County’s solid waste disposal system, which provides waste management services, operates public landfills, protects the local environment, invests in renewable energy enterprises, and promotes recycling to ensure a safe and healthy community for current and future generations. He talks about Senate Bill 1383, which sets methane emission reduction targets for California in a statewide effort to reduce emissions of short-lived climate pollutants. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.oclandfills.com
Monday Oct 23, 2023
Monday Oct 23, 2023
UCI Law Dean Austen Parrish interviews Arnold Pinkston, Corporate Vice President and General Counsel at Edwards Lifesciences, about his rewarding career focused on changing the lives of people fighting cardiovascular disease through innovative and patient-first strategies in the GC office, his views on philanthropy and corporate responsibility, and about how teamwork is key to being a successful lawyer.
Saturday Oct 21, 2023
Saturday Oct 21, 2023
So are you Dazed or Blazed with your Fantasy Football picks this year (or just Frustrated and Confused). Then look no further as our experts look back at Week 6 and give us their "all in" draft picks and predictions for Week 7 tomorrow. See if you agree on this week's DAZED OR BLAZED Fantasy Football Podcast. Here on Orange County's only community radio radio station, OC TALK RADIO.
Friday Oct 20, 2023
Friday Oct 20, 2023
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
Today’s guest is Arnab Mishra, Chief Operating Officer at Xactly. Arnab is a seasoned cloud software executive with an extensive history of leading and collaborating with all departments to drive corporate strategy and execution.
Marcos and Arnab discuss Arnab’s beginnings in pricing. (3:40) Arnab talks about a study that he came across that said, “A 1% improvement in pricing, can deliver a 12% improvement in operating profit.”
Arnab gives his three core principles and objectives that he adheres to: (7:35)
- The goal of pricing is to reduce the friction between the customer and our sellers.
- Make sure that you are thoughtfully monetizing the features and products that we are delivering.
- Recognizing that pricing is not a one-and-done activity, it is a continuous activity.
They talk about how important good “Win-Loss Data” and “Opportunity Data” is for SaaS companies and how Arnab was able to convince companies to give the green light on pricing. (12:23) Marcos and Arnab ‘get street’ with the one-size-fits-none approach that a lot of companies have. (18:00) Customer needs can change over time, so pricing and packaging will also need to change to accommodate new features. Arnab uses a ‘Good, Better and Best’ packaging approach.
With the correct systems implemented, Arnab saw a 50% increase in unit pricing, a 20% decrease in discounting, and win rates increased. (23:35) He talks about his internal working group, ‘Pricing Counsel.’ (25:32) This group meets twice a quarter to review all the data that has been collected and talk about certain things they are thinking about implementing, this has created a great forum to discuss. Arnab talks about ROI-based selling, where companies are super focused on efficiency. (27:02) He also relays his hopes for the future of pricing. (28:40)
Marcos and Arnab close out the show by discussing Arnab’s favorite hip-hop artists: Tribe Called Quest and Eminem.
Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 10:00 AM PT and is available for download on all major podcast platforms.
Follow Marcos on LinkedIn
Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here
Want a consultation? Email Pricing I/O at info@pricingio.com
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
Hear my own journey installing solar panels on my house here in South Orange County. Including the initial confusion, concerns and uncertainty I had (until I found the right company, OC SOLAR). And hear from the owner himself, Vincent Curcie about what makes them different and special.
Learn more than you ever wanted to know about this confusing industry and the many changes that keep it a constant "guessing game" for many SoCal homeowners.
The kind of "real guide" I wish I had heard before I installed my home solar system. And why (ultimately) I was so happy with my choice.
On this week's OC SPOTLIGHT, here on OC TALK RADIO. Orange County's only community radio station, streaming live from our studio here at the University of California Irvine's Beall Applied Innovation Center.