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The Power of Podcasting for Marketers Today

• February 15th, 2018

Matt Heinz from Heinz Marketing talks about the success of his podcast SALES PIPELINE RADIO and how he went from being a skeptic to a fanatic about the power of podcasting to brand yourself, build an audience and create meaningful engagement with prospects and customers alike.  As he says, "what's it worth to get 30 minutes of someone's time to tell your story?"

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How to Bullet Proof Your Marriage

• February 9th, 2018

On this week's OC SPOTLIGHT we talk to a long time forensic accountant, John Stirling Kinross, who has collected and chronicled his most amazing divorce cases in a new book specifically for women entitled HOW YOUR HUSBAND SCREWS YOU IN DIVORCE (and how you can protect yourself by BULLET PROOFING YOUR MARRIAGE). In it he gives fascinating case studies ("horror stories" as he calls them) of affluent, intelligent women who in the name of love did NOT treat their marriage as a real contract nor insist on the same level of clarity, transparancy and legal protection that they would in any other form of partnership.

"We prepare for all types of disasters," says author John Stirling Kinross. "So why not divorce?"  Learn from the mistakes of others in this series of real life examples (none of which you'll ever believe could possibly happen to you) and take the simple, precautionary steps John recommends to truly protect yourself from the "doomsday scenario" that you hope and pray will never happen.  Hope for the best, prepare for the worst.  And thereby BULLET PROOF YOUR MARRIAGE from the disaster of divorce.

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United to End Homelessness

• February 7th, 2018

There is a united way here in the OC to tackle homelessness and it's being led by the actual UNITED WAY of Orange County.  With a wide assortment of public and private partners in business, churches, cities and community groups, their goal is to solve this persistent problem once and for all (or at least make a meaningful dent in the size and suffering of this persistent population). 

We recently invited United Way-OC's new President and CEO Susan Parks into our studios to talk about their ambitious initiative (one of the few we can think of that unites people from all across the different political and economic spectrums of this county) as part of our OC SPOTLIGHT series of weekly public affairs programming, hosted by Claudia Shambaugh...longtime KUCI host and our newest Public Affairs Director here at OC Talk Radio (Orange County's only community radio station).

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The Power of Podcasting

• October 4th, 2017

Listen as Charley Wright, host of STRATEGIC INVESTOR RADIO (sydicated on AssetTV, Daily Alts and the Thomson-Reuters financial terminals) talks with OC Talk Radio founder Paul Roberts about the Power of Podcasting.

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See the MARVEL Universe LIVE at Honda Center

• July 14th, 2017

See all the characters in the MARVEL UNIVERSE from Spiderman to Ironman and The Avengers come to life at Orange County's HONDA CENTER, June 20-23.  As we interview the actor who portrays "Spiderman" in this action packed live show.  Go to www.MarvelUniverseLive.com to learn more...

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Collective2 Founder Discusses Peer-to-Peer Platform

• June 16th, 2017

Listen as Collective2 Founder, Matthew Klein, discusses their new Peer-to-Peer Trading Platform on the first episode of their new weekly show Collective2's TOP TRADER RADIO, right here on OC Talk Radio.

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How to Place Talent at a Company with a Crappy Reputation

• June 8th, 2017

Listen to the premiere episode of our newest show, HIRE POWER, hosted by Rick Girard from Stride Search as he talks with Tom Chaparro from The Newport Group about "How to Place Talent at a Company with a Crappy Reputation", only on OC TALK RADIO...Orange County's only business talk radio station.
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9 Wine & More Charity Golf Invitational

• May 24th, 2017

Join the Parentis Health Foundation for their upcoming 9, Wine and More Charity Golf Invitational Tuesday, June 6th at the prestigious Pelican Hills Golf Club.  For more information on this event benefitting OC Seniors and the Boys and Girls Clubs of Capistrano Valley, visit www.ParentisHealth.com/Foundation. 9 holes of golf, a special wine tasting, gourmet treats, mini-spa services and a special pop-up fashion boutique. See you there!

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Manifest Your Money NOW-Live Event

• May 12th, 2017

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Check out this latest installment of our OC SPOTLIGHTS series where we interview the most amazing people doing the most incredible things...right here in your own backyard.  This week it's Jenenne Macklin, who's three day workshop on How To Manifest Your Money...NOW is being held on May 26-28 at the Garland Hotel in North Hollywood.  So what's holding you back from achieving your dreams?  Are you ready for the extra thirty years of longevity many of us find at the end our lives?  And if so, how will you pay for it?  What does your retirement look like?  How do you make your financial dreams come true? And how will you know you're finally "there"?  What does "there" look like? All these are topics she and her select group of speakers will help you address over this three day weekend.  Complete with personal coaching and a  personalized road map to financial success.  Go to www.manifestmoneynow.live to learn more.  Or check out this week's edition of the OC SPOTLIGHT...only on Orange County's only community radio station, www.OCTalkRadio.net.

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Why You Should NOT Buy Email Lists

• May 12th, 2017

For those of you still marketing likes it's 1999, listen to why you should NOT buy email lists and continue to send out unsolicited junk.  With Jim Obermayer from the Sales Lead Management Assn interviewing Jeanne Hopkins, current Exec VP and CMO at Ipswitch (and former VP of Marketing for HUBSPOT, one of the top marketing platforms around). On our recent show SLMA RADIO.

When asked if she still buys email lists, Jeanne says "oh, gosh no." Why? Cause they just don't work. Who opens unsolicited junk, particularly with the threat that it might contain a virus?  That's the number one way someone plants a bug on your computer by getting you to open an email from someone you don't know.  

Second, no email marketing platform will even allow you to add a list anymore that you bought from someone else. In fact, they'll kick you off if you try. Why?  Cause with all the CAN-SPAM rules signed into law in 2003, sending out unsolicited stuff is the fastest way to getting "blacklisted" by all the email providers like Google, etc.  "You WILL get blacklisted" if you try it," says Jeanne, "and you WILL spend considerable time trying to get off that list"...and not getting the rest of your email permanently placed in everyone's "spam folder".

But people still believe in unicorns and silver bullets, admits Jeanne. "Particularly sales people," says Jeanne, "who still believe you can send anything, any time to anyone you want"...without them "opting in" first and giving you permission to send them something thru email.  "Those days are gone" conclude Jim and Jeanne.

 

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