Listen to the premiere episode of our newest show, HIRE POWER, hosted by Rick Girard from Stride Search as he talks with Tom Chaparro from The Newport Group about "How to Place Talent at a Company with a Crappy Reputation", only on OC TALK RADIO...Orange County's only business talk radio station.
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Join the Parentis Health Foundation for their upcoming 9, Wine and More Charity Golf Invitational Tuesday, June 6th at the prestigious Pelican Hills Golf Club.  For more information on this event benefitting OC Seniors and the Boys and Girls Clubs of Capistrano Valley, visit www.ParentisHealth.com/Foundation. 9 holes of golf, a special wine tasting, gourmet treats, mini-spa services and a special pop-up fashion boutique. See you there!

Check out this latest installment of our OC SPOTLIGHTS series where we interview the most amazing people doing the most incredible things...right here in your own backyard.  This week it's Jenenne Macklin, who's three day workshop on How To Manifest Your Money...NOW is being held on May 26-28 at the Garland Hotel in North Hollywood.  So what's holding you back from achieving your dreams?  Are you ready for the extra thirty years of longevity many of us find at the end our lives?  And if so, how will you pay for it?  What does your retirement look like?  How do you make your financial dreams come true? And how will you know you're finally "there"?  What does "there" look like? All these are topics she and her select group of speakers will help you address over this three day weekend.  Complete with personal coaching and a  personalized road map to financial success.  Go to www.manifestmoneynow.live to learn more.  Or check out this week's edition of the OC SPOTLIGHT...only on Orange County's only community radio station, www.OCTalkRadio.net.

For those of you still marketing likes it's 1999, listen to why you should NOT buy email lists and continue to send out unsolicited junk.  With Jim Obermayer from the Sales Lead Management Assn interviewing Jeanne Hopkins, current Exec VP and CMO at Ipswitch (and former VP of Marketing for HUBSPOT, one of the top marketing platforms around). On our recent show SLMA RADIO.

When asked if she still buys email lists, Jeanne says "oh, gosh no." Why? Cause they just don't work. Who opens unsolicited junk, particularly with the threat that it might contain a virus?  That's the number one way someone plants a bug on your computer by getting you to open an email from someone you don't know.  

Second, no email marketing platform will even allow you to add a list anymore that you bought from someone else. In fact, they'll kick you off if you try. Why?  Cause with all the CAN-SPAM rules signed into law in 2003, sending out unsolicited stuff is the fastest way to getting "blacklisted" by all the email providers like Google, etc.  "You WILL get blacklisted" if you try it," says Jeanne, "and you WILL spend considerable time trying to get off that list"...and not getting the rest of your email permanently placed in everyone's "spam folder".

But people still believe in unicorns and silver bullets, admits Jeanne. "Particularly sales people," says Jeanne, "who still believe you can send anything, any time to anyone you want"...without them "opting in" first and giving you permission to send them something thru email.  "Those days are gone" conclude Jim and Jeanne.

Listen as Caren Cioffi, Executive VP and General Manager for Brightcove (a pioneering force in the field of online video marketing) discusses the Ins and Outs, Dos and Donts of content marketing with video..and how they measure and track the analytics, audience and ROI on these content marketing techniques.  On SALES PIPELINE RADIO, heard locally on OC TALK RADIO (Orange County's only online, community radio station.)

Listen as Radio Rebel Paul Roberts, founder of Orange County's only community radio station, gets the microphone turned on him as our Age Explorer RAAD GHANTOUS interviews him about his long journey in radio and the revolutionary changes happening today in this medium today on THE RAAD LIFE, Wednesdays at noon, only on OC Talk Radio.

The world's largest PET and PET PRODUCTS EXPO comes to the OC Fairgrounds again April 28-30. Listen as we talk with Doug Poindexter, President of the World Pet Assn (the industry trade group that sponsors this extravaganza) about all the bldgs filled with cats, dogs, fish and reptiles and all the various "animal rescue" organizations there as well. On our OC SPOTLIGHT. Only on OCTalkRadio.net, Orange County's only community radio station. 

Listen as we chat with the founder of the annual NEWPORT BOAT SHOW, Duncan McIntosh, before that show's 44th annual arrival in Lido Marina Village April 27-30... the largest "in-water" boat and yacht show west of the Mississippi. On this week's OC SPOTLIGHT, only on Orange County's only community radio station, www.OCTalkRadio.net.

Listen to our latest interview on OC Talk Radio with Lindsay Penner who skates the part of "Belle" (from "Beauty and The Beast") in the latest DISNEY ON ICE show (DREAM BIG) returning to the Long Beach Arena on April 20-23 and then April 27-30 at the Citizens Business Bank Arena in Ontario.